How many hashtags should I use?

Four to eight relevant tags usually work better than thirty generic ones. Large numbers no longer widen reach on the major platforms, and on some they make a post look like spam.

Are popular or specific hashtags better?

A mix works best, weighted toward the specific ones. Popular tags offer a chance at wide reach but the competition makes a post vanish within seconds, while specific tags reach a small audience far more likely to care.

Are these hashtags known to be popular?

No — this builds tags from the words in your topic and measures no popularity at all. Check the ones that matter before using them, because what sits inside a tag can differ sharply from what you would expect.

Text Generators

Hashtag Generator

Enter your topic to get a list of hashtags ready to copy in one go.

Topic

Platform

What this is

A hashtag is a label that files your post among others on the same subject. What decides its usefulness is not quantity but specificity: a very popular tag drops your post among hundreds of thousands of others where it disappears within seconds, while a specific one reaches fewer people but people actually looking for that subject. The list here is ordered most specific first, because that is usually the order that helps.

How it works

The specific tags are built from the words in your own topic: the whole phrase, each word alone, then adjacent pairs. Broad tags are added at the end as a supplement rather than the core — and deliberately few of them.

The right number differs by platform. Instagram and TikTok work well with four to eight relevant tags, while YouTube barely needs any in a description beyond one or two. Stacking thirty generic tags no longer widens reach, and on some platforms makes a post look like spam.

Check a tag before you use it. A hashtag may already be in use for something entirely unlike what you meant, and no generator — this one included — knows what sits inside that tag today.

How to use it

Enter your post's topic A specific phrase produces more useful tags.
Choose the platform Some combined tags include the platform name.
Copy, then keep only what fits Take the four to eight most relevant, not the whole list.

Common questions

How many hashtags should I use?: Four to eight relevant tags usually work better than thirty generic ones. Large numbers no longer widen reach on the major platforms, and on some they make a post look like spam.
Are popular or specific hashtags better?: A mix works best, weighted toward the specific ones. Popular tags offer a chance at wide reach but the competition makes a post vanish within seconds, while specific tags reach a small audience far more likely to care.
Are these hashtags known to be popular?: No — this builds tags from the words in your topic and measures no popularity at all. Check the ones that matter before using them, because what sits inside a tag can differ sharply from what you would expect.

Notes

This tool does not measure a hashtag's popularity or reach.
With no language model enabled, tags are built from your topic's words in the browser.