What should I charge with 10,000 followers?

For an Instagram account with 10,000 followers and around 3% engagement, a common range is roughly $100 to $200 for one feed post. That moves a lot with niche: finance, technology and beauty audiences are typically bid higher than general entertainment audiences of the same size.

Why is the result a range instead of one number?

Because sponsorship has no single market price — different brands budget very differently for the same audience, depending on campaign goals and how well your audience fits the product. One number would imply precision that does not exist, while a range is more useful as an opening position.

Can I charge more than this range?

Yes, and often you should. Usage rights, exclusivity against competitors, producing the creative, multiple revision rounds and a tight deadline are all additional work this calculation does not cover, and each deserves to be priced separately.

Does this rate apply to a multi-post package?

This range is for a single post. Multi-post packages usually carry a per-post discount, though smaller than brands ask for — 10 to 20% off across three posts is reasonable, while halving your rate for a package is a loss volume rarely makes back.

Calculators & Stats

Sponsorship Rate Calculator

Enter follower count, engagement rate and platform to get a rate range you can open a negotiation from.

Platform Followers Engagement rate (%) Currency

Rate range —

Midpoint —

Engagement multiplier —

RATE = (FOLLOWERS ÷ 1,000) × BASE RATE × ER MULTIPLIER

What this is

A sponsorship rate calculator estimates what is reasonable to charge for one sponsored post, based on audience size, how active that audience is, and the platform it runs on. It starts from a base rate per thousand followers, then adjusts up or down with engagement rate — because an active audience of 20,000 is worth more to an advertiser than a silent one of 50,000. The output is deliberately a range: sponsorship has no single market price, and one number would imply a precision that does not exist.

The formula

rate = (followers ÷ 1,000) × base rate × engagement multiplier

base rate — the per-thousand-follower rate, which differs by platform.
engagement multiplier — derived from engagement rate; 1.0 at roughly 3% ER.
The range shown is ±30% around the result, because no single market price exists.

How it works

Base rates differ by platform because content lifespan and ad format differ. A YouTube video stays discoverable in search for years and can carry a long mention, so it commands the highest rate per thousand followers. An Instagram Story disappears in 24 hours and sits at the bottom. TikTok lands between them, with reach that can run far past follower count.

Engagement rate moves the base rate substantially. Accounts under 1% ER are typically bid below base, while accounts above 6% can charge well over it. This is why small accounts with very active audiences often earn a better per-follower rate than large passive ones.

The figure ignores things that often decide the final price: usage rights for the brand to reuse your content, exclusivity against competitors, revision rounds, and whether you are producing the creative. Each of those is a legitimate reason to charge above the range shown here.

How to use it

Pick the platform The base rate changes with the platform, because content lifespan and format differ.
Enter followers and engagement rate Use the real ER from your recent posts, not the best figure you ever hit.
Open from the range Open at the top of the range, and go higher still if the brand wants usage rights or exclusivity.

Common questions

What should I charge with 10,000 followers?: For an Instagram account with 10,000 followers and around 3% engagement, a common range is roughly $100 to $200 for one feed post. That moves a lot with niche: finance, technology and beauty audiences are typically bid higher than general entertainment audiences of the same size.
Why is the result a range instead of one number?: Because sponsorship has no single market price — different brands budget very differently for the same audience, depending on campaign goals and how well your audience fits the product. One number would imply precision that does not exist, while a range is more useful as an opening position.
Can I charge more than this range?: Yes, and often you should. Usage rights, exclusivity against competitors, producing the creative, multiple revision rounds and a tight deadline are all additional work this calculation does not cover, and each deserves to be priced separately.
Does this rate apply to a multi-post package?: This range is for a single post. Multi-post packages usually carry a per-post discount, though smaller than brands ask for — 10 to 20% off across three posts is reasonable, while halving your rate for a package is a loss volume rarely makes back.

Notes

An estimate, not an official market rate. The calculation runs in your browser.