What should a rate card include?

It should carry your name and handle, your average reach and engagement rate, a list of packages with what each contains, and one contact address. The part most often left out is what a package includes — writing down revision rounds and usage rights prevents disputes once the deal is running.

Should prices go on the rate card?

Listing prices filters out conversations whose budgets never matched and saves both sides time. If your rate genuinely depends on scope, list a starting-from figure rather than omitting numbers entirely — a card without any tends to lengthen the process instead.

How often should a rate card be updated?

Update it whenever your audience numbers move meaningfully, which for most creators means quarterly. Stale reach figures hurt in both directions: too low and you underprice yourself, too high and trust suffers when the brand checks the performance itself.

Image & Canvas

Rate Card Maker

Fill in your audience stats and sponsorship packages to get a send-ready card at 1080×1350.

Name Handle Average reach Engagement rate Contact Accent colour

Packages — name | includes | price, one per line

What this is

A rate card is a single page stating who your audience is and what you charge, sent to a brand when a conversation begins. Its purpose is to save both sides time: the brand does not have to ask piece by piece, and you do not have to name a number mid-conversation once things are already moving. This exports at 1080 × 1350 portrait so it sends as easily in a direct message as by email.

How it works

The numbers a brand finds most useful are not follower count but average reach and engagement rate — those describe how many people actually see and respond, rather than how many once pressed follow. Including both makes your offer easier to evaluate, and usually easier to accept.

State what each package includes, not only its price. Revision rounds, the brand's usage rights and any exclusivity period are the three things that most often cause disputes after a deal is struck — writing them down up front costs far less than negotiating them later.

The rates listed are an opening position, not a fixed price. Campaigns demanding broad usage rights, long exclusivity or a very fast turnaround deserve to be charged above the base rate, and saying so on the card strengthens rather than weakens your position.

How to use it

Fill in your name and stats Name, handle, average reach and engagement rate.
List your packages Each row holds a package name, what it includes and its price.
Download and send The card exports as a 1080×1350 PNG, ready for email or a direct message.

Common questions

What should a rate card include?: It should carry your name and handle, your average reach and engagement rate, a list of packages with what each contains, and one contact address. The part most often left out is what a package includes — writing down revision rounds and usage rights prevents disputes once the deal is running.
Should prices go on the rate card?: Listing prices filters out conversations whose budgets never matched and saves both sides time. If your rate genuinely depends on scope, list a starting-from figure rather than omitting numbers entirely — a card without any tends to lengthen the process instead.
How often should a rate card be updated?: Update it whenever your audience numbers move meaningfully, which for most creators means quarterly. Stale reach figures hurt in both directions: too low and you underprice yourself, too high and trust suffers when the brand checks the performance itself.

Notes

The card is built in your browser. The figures and names you enter go nowhere.